Digital Marketing, Websites & Infrastructure
The digital side of David's career grew directly from customer demand around 0199 and eventually became a long-term focus across websites, hosting, search, PPC and online customer acquisition.
Commercial websites
David's view of websites has always been commercial rather than purely aesthetic. A website is part of a larger system: search or advertising creates attention, the website earns trust and produces an enquiry, and the sales process converts that enquiry into a customer.
Search and PPC
Over many years David has worked with SEO, paid search, affiliate marketing, landing pages, conversion thinking, analytics and digital campaigns. Traffic alone is not the objective. The useful question is whether the activity creates enquiries, customers and recurring revenue.
Hosting, email and domains
The current direction places greater emphasis on recurring infrastructure. Hosting, business email and domains remain necessary even as artificial intelligence makes simple website production faster and less labour-intensive.
AI as disruption and leverage
David expects AI to put substantial pressure on traditional web-development and digital-consultancy margins. His response is to use AI aggressively inside the business while moving more of the commercial model toward recurring infrastructure and measurable customer acquisition.
The developing model is simple: AI-assisted website creation → domain → email → hosting → business relationship → PPC and additional services.