Business, marketing
& technology.

A practical commercial perspective.

My work has crossed industries often treated separately: telecommunications, data, direct sales, digital marketing, web development, radio, television, events and hospitality. That breadth has shaped how I approach business: the sales conversation matters, but so do the marketing, website, data and follow-up systems that create it.

I have been involved in telecommunications and data through TelstraClear and 0199 Limited; marketing and online services through Mojo Marketing Limited and Real Websites Limited; media through Pulzar FM 105.7 and ALT TV; events through Surreal Entertainment; and hospitality through Funk n Fish n Chips in Christchurch.

For approximately 15 years, I have worked in affiliate marketing and digital marketing. The emphasis has been on useful commercial outcomes: discoverability, customer acquisition, conversion, websites, paid search, analytics and long-term operating systems—not vanity metrics.

How I work.

I bring a salesperson’s focus on results to digital marketing, and a marketer’s understanding of customer acquisition to sales. A website should be found. A landing page should persuade. A database should support a useful service. Automation should remove unnecessary work. Technology should make the business better.

My current work is focused on building practical web, data, automation and AI-assisted business systems for New Zealand businesses.